Luxury Retail
Skylux Automotive
Transparent LED glass for a luxury auto showroom
Sector
Luxury Retail
Location
Gurugram
Year
2025
The Challenge
Engineering brief.
The brand wanted a hero digital surface on the storefront glass without darkening the showroom or compromising the visibility of the vehicles inside.
The Solution
Visual architecture.
75% transparent LED panels mounted on the inside of the glass, with a brightness-managed playlist that adapts to ambient light through the day.
Results
Project Outcomes.
+44% measured footfall in launch month
Full visibility into showroom retained
Used for product launches and brand films
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